About
Dior & London
Presentation of the Spring-Summer 1950 Haute Couture collection at the Savoy Hotel, in London on 25th April 1950. © TopFoto/Roger-Viollet
Ever since its beginnings, the House of Dior has woven a profound friendship with the British capital, an inexhaustible source of inspiration, synonymous with elegance and refinement.
Facade of the first Christian Dior boutique in London, on Conduit Street, 1961. © Droits réservés
In 1947, the founding couturier chose London to present his very first collection in England. The show was held at the Savoy Hotel, then at the French Embassy in the presence of Queen Elizabeth II.
Christian Dior with six of his models after a presentation of the Spring-Summer 1950 Haute Couture collection at the Savoy Hotel, London on 25th April 1950. © Fred Ramage/Keystone/Getty Images
About
Dior & Harrods
The Dior Room at Harrods, 1954
A fervent admirer of England, Christian Dior developed, from the early 1950s, a powerful and unbreakable bond with Harrods, London’s epicenter of British elegance.
Invitation to the presentation of the 1957 Mid-Season Christian Dior London collection at Harrods. © Courtesy Harrods Archives
In 1953, the House opened its first section in the department store. A few months later, Christian Dior chose Harrods to stage the show presenting the silhouettes of his Spring 1954 collection.
Spring 1954 C.D. Models collection show, attended by Monsieur Dior, in the Fashion Department, where a «Dior Room» was specially designed for this occasion. Ms Massigli, wife of the French ambassador in England also attended, with the Countess of Dudley, and Ms Luling. © Dior Héritage collection, Paris. Photo Leonard A. Brown, all rights reserved
A complicity renewed over the decades, through exclusive collaborations. In 2013, and again in 2019, two original new pop-up stores at Harrods celebrated the House’s heritage and the excellence of its savoir-faire.
Presentation program for the 1957 Mid-Season Christian Dior London collection at Harrods. Presentation program for the Spring 1954 Christian Dior Made in England by C.D. Models (London) Ltd. at Harrods. © Courtesy Harrods Archives
In 2022, the story of this passionate alliance opens a new chapter with The Fabulous World of Dior, celebrating the affinities that have united Dior and Harrods for over seventy years.